INTERNATIONAL
TRADE SHOW MARKETING
Recalculate your engagement and communication approach when selling internationally
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45 country guidebook for adapting your exhibiting approach
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RFP Template when requesting exhibit services internationally
Translated in twelve different languages -
Recommendations for trusted global suppliers
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Develop a marketing plan that compliments your global trade show objectives
International
Marketing ResourceTools
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45 Country Guidebook
Individual Country Chapters -
RFP Template for (12) Countries
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(27) Industry articles regarding trade show marketing & the expo industry
Data and Tactics when planning your event (Free of Charge)
Consulting & Supplier References
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Recommendations for trusted global suppliers (Free of charge!)
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Marketing Plan when Creating an office in the USA
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Marketing Plan for Exhibitors attends a global trade show
Event
Speaker
Larry Kulchawik can provide a one hour presentation on International trade show differences and engagement tactics
SERVICES
SHOW CONSULTING
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Develop a marketing plan when exhibiting globally
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Develop a marketing plan when expanding your services in the USA
TRUSTED INTERNATIONAL PARTNERS
To provide a design or to quote only to install an existing exhibit for
a global event
Recommendations
free of charge!
RFP TEMPLATE
FOR INTL REQUESTS
Ask the right questions. It’s not what you say but what you mean that matters! Available in 12 different languages
GUIDE
BOOK
EVENT SPEAKER
ON INTL DIFFERENCES
Trade Shows from One Country to the Next:
A review of trade show differences for exhibiting In any of different 45 Countries
Available for individual countries only upon request
Larry Kulchawik offers a one hour presentation on International Differences when exhibiting globally
Don’t pretend that all trade show tactics work the same globally-Eight Adjustments when planning an international trade show
EXHIBIT INDUSTRY ARTICLES
Trade Show Industry Articles & Data
The many articles I have written about the exhibition industry are intended to shed light on an industry where few have gone to school to learn it. I hope you will discover the same joy and passion about the world of face to face marketing. Each of the Industry articles on the blog can be downloaded as a PDF.
ENDORSEMENTS
"Larry has been an instrumental part of the development and continued growth of the Graduate Exhibition Design program at FIT for over 10 years. A professional with vital experience in the exhibits industry, Larry's global expertise is unparalleled, covering all aspects of business, communications and creative design. He is a pleasure to work with and continues to be an asset to our exhibit design program dedicated to higher learning."
Brenda Cowan
Associate Professor
Graduate Exhibition Design at FIT, SUNY/Fashion Institute of Technology, NYC