The many articles I have written about the exhibition industry are intended to shed light on an industry where few have gone to school to learn it. I hope you will discover the same joy and passion about the world of face to face marketing. Each of the Industry articles below can be downloaded as a PDF.

I had a recent discussion with colleagues from Japan and Germany. The discussion was about exhibit design trends. Both felt strongly about the concept of creating a visitor experience within a tradeshow environment. At that moment it dawned on me how this “experiential...

 Press Release:

November 15, 2016

Larry Kulchawik's new book - 'Trade Shows From One Country to the Next' has been given a Gold Award in the e-Book category for the 2016 MarCom Awards competition. Kulchawik is a past President of IFES and EDPA and in the book he shares t...

I can’t tell you how may times I have cited the CLC (Convention Liaison Council) study conducted by Deloitte&Touche in 1995 which calculated the Convention & Meeting industry to be $83 billion in size, ranked #22 in contribution to the GDP in the USA, yet few have gone...

For US companies, taking steps to build your brand and expand market share in North America continues to be a challenge. Depending on your core business, marketing your product and/or services internationally can open new opportunities for added sales.

One of the most e...

Offering 10 Tips for International Trade Shows (directed to the US market) is like offering 10 Tips for a happy life with so many variables to consider, but I will do my best to narrow it down in a general point of view.

Trade show and event marketing are one of the mos...

Differences Unite for a Common Goal

As the world grows to be smaller, international trade shows grow taller. They attract attendees from around the world. Although many trade shows have a regional focus, every industry has a world class trade show, held somewhere in th...

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Experiential: An Old Concept Revisited

October 9, 2018

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