EXHIBIT INDUSTRY ARTICLES

INDUSTRY TRENDS & CONTINUED EDUCATION

The many articles I have written about the exhibition industry are intended to shed light on an industry where few have gone to school to learn it. I hope you will discover the same joy and passion about the world of face to face marketing. Each of the Industry articles below can be downloaded as a PDF.

Larry Kulchawik is our podcast guest in this series of 4 podcasts on Adventures in Global Expansion

   

He’s the author of the seminal book on international trade shows, entitled:  “Trade Shows From One Country to the Next,” and has spent more than 40 years as...

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Featured Article

Experiential: An Old Concept Revisited

October 9, 2018

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