The many articles I have written about the exhibition industry are intended to shed light on an industry where few have gone to school to learn it. I hope you will discover the same joy and passion about the world of face to face marketing. Each of the Industry articles below can be downloaded as a PDF.

I can’t tell you how may times I have cited the CLC (Convention Liaison Council) study conducted by Deloitte&Touche in 1995 which calculated the Convention & Meeting industry to be $83 billion in size, ranked #22 in contribution to the GDP in the USA, yet few have gone...

Offering 10 Tips for International Trade Shows (directed to the US market) is like offering 10 Tips for a happy life with so many variables to consider, but I will do my best to narrow it down in a general point of view.

Trade show and event marketing are one of the mos...

More and more trade shows held in the U.S. are now international traveling events that are often managed by an international show organizer. As a result, the organization methods, show rules, and exhibit design styles for the shows are different from a typical American...

On June 7, 2014 I was asked to speak at the World Meeting Forum/World Trade Show Forum in Cancun, Mexico. As a representative of IFES, I shared the IFES mission, spoke to the differences when doing trade show marketing internationally, and promoted my new book Trade Sh...

The term “Trail Magic” was introduced to me by my son Peter when he completed a seven month hike on the 2700 mile long Appalachian Trail.

The tradition of “trail magic” was started by those who have completed this long and arduous hike. Previous travelers who made the f...

Did you Discover the Exhibit Industry? Or did it Discover you?

I recently read an article about how most of us working in the trade show industry had discovered it by accident. Everyone has a story to tell about how they got started in the industry.

Every time I get a ch...

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Experiential: An Old Concept Revisited

October 9, 2018

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