EXHIBIT INDUSTRY ARTICLES

INDUSTRY TRENDS & CONTINUED EDUCATION

The many articles I have written about the exhibition industry are intended to shed light on an industry where few have gone to school to learn it. I hope you will discover the same joy and passion about the world of face to face marketing. Each of the Industry articles below can be downloaded as a PDF.

A degree in exhibit design is now offered at two US universities--Bemidji State (MN) offers an undergrad degree, and FIT (NYC) offers a masters degree. Each year the students attend Americas leading trade show for people who do trade shows called EXHIBITORLIVE.

The even...

When communicating with suppliers in different countries it is important that what we say is what we mean. English is the official business language throughout the world but there are many times when an English word does not really mean what you think it means.  

In t...

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Experiential: An Old Concept Revisited

October 9, 2018

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