EXHIBIT INDUSTRY ARTICLES

INDUSTRY TRENDS & CONTINUED EDUCATION

The many articles I have written about the exhibition industry are intended to shed light on an industry where few have gone to school to learn it. I hope you will discover the same joy and passion about the world of face to face marketing. Each of the Industry articles below can be downloaded as a PDF.

In 1995 three past presidents of EDPA pushed to get the American association EDPA in the international marketplace. Koen Bogaert, Leslie Zech, and Holgar Nicolaysen of IFES encouraged Ingrid Boyd of EDPA to join IFES. Dalton Jenkins and Larry Kulchawik then carried the...

A video interview to promote international trade show marketing. As past president of IFES, finding trusted exhibit suppliers are the best path to success. IFES membership is of real value here. Larry Kulchawik's book-Trade Shows from One Country to the Next is directe...

As the world rapidly continues to grow as a single global marketplace, it is critical to keep the global marketplace vibrant and diversified to avoid a monopoly by a chosen few to control it. This is already the case in a few venues like in Moscow where you must build...

Over the past 10 years, there has been a fast moving trend toward international trade shows for exhibiting companies as well as exhibit suppliers in the USA. This trend is the result of a growing American willingness to seriously consider new sales through the internat...

I had recently made a presentation for members of the International Trade Association in Chicago. The purpose of my part of the presentation was to paint an overview of the industry and to share thoughts on trade show differences, tactics, and challenges when exhibitin...

More and more trade shows held in the U.S. are now international traveling events that are often managed by an international show organizer. As a result, the organization methods, show rules, and exhibit design styles for the shows are different from a typical American...

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Experiential: An Old Concept Revisited

October 9, 2018

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