EXHIBIT INDUSTRY ARTICLES

INDUSTRY TRENDS & CONTINUED EDUCATION

The many articles I have written about the exhibition industry are intended to shed light on an industry where few have gone to school to learn it. I hope you will discover the same joy and passion about the world of face to face marketing. Each of the Industry articles below can be downloaded as a PDF.

More and more trade shows held in the U.S. are now international traveling events that are often managed by an international show organizer. As a result, the organization methods, show rules, and exhibit design styles for the shows are different from a typical American...

When I became VP of Sales & Marketing for Greyhound Exhibitgroup in 1999, I asked the question “what’s the difference between sales and marketing? My definition of marketing vs. sales: “Anything you do to support a selling situation is  marketing.” Upgrading to first c...

The term “Trail Magic” was introduced to me by my son Peter when he completed a seven month hike on the 2700 mile long Appalachian Trail.

The tradition of “trail magic” was started by those who have completed this long and arduous hike. Previous travelers who made the f...

Did you Discover the Exhibit Industry? Or did it Discover you?

I recently read an article about how most of us working in the trade show industry had discovered it by accident. Everyone has a story to tell about how they got started in the industry.

Every time I get a ch...

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Experiential: An Old Concept Revisited

October 9, 2018

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