Larry Kulchawik’s first book “Trade Shows from One Country to the Next” is a comprehensive guide to recalculating your thinking when marketing in multiple countries. “Trade Shows from One Country to the Next” is published by Page Publishing. Author Larry Kulchawik outlines information from 45 countries that delves into international marketing, with a focus specifically on global trade show differences and distinctions.
Larry Kulchawik, a trade show marketing expert and industry leader, has completed his first book “Trade Shows from One Country to the Next”: an informative and well-crafted book that focuses on the needed adjustments - mental, physical, and cultural differences - when marketing a product/service through trade shows globally.
On how he would describe the book and its message, author Larry Kulchawik said, “The book provides a quick profile about doing trade show marketing in different countries. This is not a travel guide but surely deals with marketing concerns (beyond trade shows) when traveling globally to market your services. The book is intended to appeal to exhibit managers, organizers, and exhibit design suppliers anywhere in the world. Nearly all major companies in the world market themselves, in part, through trade shows. Trade shows work, and trade shows mean business! Many levels of corporate marketers are responsible for this costly investment. You do not want to step in quicksand.”
Published by New York City-based Page Publishing, Larry Kulchawik’s new book offers info and knowledge garnered from years of professional experience and from many global experts at the cutting edge of trade show marketing and management.
Although dedicated to trade show exhibit rules, architecture and behavior, much of the information contained in this book also speaks to effective communication skills required for company reps spending a week or less marketing a product in a foreign country. After forty-three years in the international trade show arena, the author shares his thoughts and the comments obtained from world-wide experts from the countries outlined. Additional information for the second edition is presently being collected to keep the books data current and accurate. No one person or company is the expert everywhere in the world. Further comments and experiences are welcome from other trade show experts out there to include in the next edition. A respect and understanding of local thinking is very important. There is no right way or wrong way, there is only a different way. This book will appeal to not only exhibit managers, show organizers, venues, and exhibit suppliers, but to those who market anything on a global scale. Effective communication is key!
Readers who wish to learn more about international trade show marketing can purchase “Trade Shows from One Country to the Next” at bookstores everywhere, or online at the Apple iTunes store, Amazon, Google Play, and Barnes and Noble or go to www.larrykulchawik.com for further info or marketing assistance.