THE EVOLUTION OF TRADE SHOWS

The convention and business events industry is a powerful economic engine, creating millions of jobs, billions in tax revenues, and hundreds of billions in business sales. Written by two industry veterans, this book tells the untold story of how an 'invisible' industry grew into a trillion-dollar global powerhouse fueling business success across America.

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The Invisible Industry- From the influence of World's Fairs, to the rise of America's great convention cities, to the game-changers who shaped a trillion-dollar industry, this is the kind of authoritative business history that marketing professionals will surely enjoy.