The Invisible Industry
THE EVOLUTION OF TRADE SHOWS
The convention and business events industry is a powerful economic engine, creating millions of jobs, billions in tax revenues, and hundreds of billions in business sales. Written by two industry veterans, this book tells the untold story of how an 'invisible' industry grew into a trillion-dollar global powerhouse fueling business success across America.
The Invisible Industry- From the influence of World's Fairs, to the rise of America's great convention cities, to the game-changers who shaped a trillion-dollar industry, this is the kind of authoritative business history that marketing professionals will surely enjoy.
Amazon Reviews for The Invisible Industry
"The entire story of the trade show industry… one remarkable book… captures everything… well documented… comprehensive… insightful work, and a must read for marketing managers."
RICHARD ERSCHIK
"It truly is amazing to think how far this industry has come — yet is still under the radar for most. Thank you for this good work!"
CARRIE FREEMAN PARSONS
"I was very impressed with the research and insights to tell this complex story of the past, present, and future of Face-to-Face Marketing."