The history of patent medicine shows and “hucksters” The strongest contributor to exhibiting success is in the power created from a face to face engagement. In person, eye-to-eye communication can be more effective than any other form of communication because it allows people to use both verbal and nonverbal cues to convey meaning. Face-to-face communication is having the ability to physically engage with another person, an experience that cannot be duplicated. It's an opport

An interview with Larry Kulchawik With Rick Bratton- National Podcasters

An interview with Larry Kulchawik With Jeff Hannah- Global Exhibitor Conducted at at EDPA Conference

An interview with Larry Kulchawik with Rachael Meuleman from Dubai

An interview with Larry Kulchawik with Subhanjan Sarkar from Bombey India

The integration of live presenters and pre-show promotion to exhibit design.

Helmut Jahn designed McCormick.

The seven components of the marketing mix of choices. Integrate so each component compliments each other.

Two of many inventions and ideas that transformed the American economy from Good to Great.

Thirty five different segments of the industry have their own Associations

Can the trade show location influence you to attend?

Did you discover the exhibit industry? Or did it discover you?