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Larry Kulchawik has dedicated his entire 53 year career to exhibit design and exhibiting services that are provided at trade shows, in the USA and internationally.

 

His recent book, The Invisible Industry, was written with co-author-Bob McGlincy. The book outlines the history and evolution of trade show marketing in the USA. The five chapters address- The start of trade shows with World Fairs, Convention Centers, Industry specific Trade Shows, Exhibit Suppliers, Exhibit Design, Influential People and Associations, Economic Impact of the Industry, and the Future of Trade Shows.

 

The American model of organizing a trade show is different than anywhere else in the world. This book helps to explain why, and why the industry is still considered 'invisible'.

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Larry's first book, “Trade Shows from One Country to the Next”,has now been updated for a third edition available on Amazon Books and Barnes & Noble. It is written as a guidebook and outlines the global venues, regulations, exhibit styles, and cultural differences when exhibiting in any of 45 different countries. One size does not fit all. The book theme...There is no right way, there is no wrong way, there is only a different way. Know and respect what is different in each region to achieve success when exhibiting at a trade show abroad.

 

While earning a degree in Design at Southern Illinois University, Larry Kulchawik had the privilege to study under Buckminster Fuller. Geodesic Domes and Spaceship Earth concepts influenced his thinking regarding international design and cultural differences. Starting as an exhibit designer and fabrication engineer, Kulchawik has spent his entire career in the exhibit industry.

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He has worked in management for three leading exhibit companies in the USA, with a focus on international trade show marketing. He served on the boards of many industry associations (CEIR, OSPI, World Trade Center) and served as president for IFES (International Federation of Exposition Services), and EDPA (Experiential Design and Producers Association).

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As president of EDPA he assisted to launch the first masters degree program in exhibit design at FIT/NYC, and led a task force to create UL2301- Standards for Exhibiting Safety with Underwriters Laboratory- safety standards for building and installing trade show exhibits.

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Larry has been awarded two of the industry's highest honors- the Hazel Hays Award (EDPA), and the Roger Taurant Award (IFES) for his contributions to the exhibit industry.