While earning a degree in Design at Southern Illinois University, Larry Kulchawik had the privilege to study under world class designer Buckminster Fuller. Geodesic domes and Spaceship Earth influenced his thinking in so many ways he never thought to be relevant at the time. Starting as an exhibit designer, Kulchawik has spent his entire career in the exhibit industry for the past 43 years.
He has worked for three of the leading exhibit companies in the USA in management and sales with a focus on international trade show marketing. He served on the boards of many industry associations (CEIR, OSPI, WTC) and as president for IFES (International Federation of Exposition Services) and EDPA (Exhibit Designer and Producers Association). As president of EDPA he assisted to launch the first masters degree program in exhibit design at FIT/NYC, and led a task force to create UL2301- Standards for Safety when building trade show exhibits with Underwriters Laboratory.
He has been awarded two of the industries highest honors- the Hazel Hays Award (EDPA), and the Roger Taurant Award (IFES) for his contributions to the exhibit industry.
“At this stage of my life I wish to give back and share international experiences and uncover this exciting career we call trade show marketing. Being involved with IFES (Global exhibit suppliers from 45 countries) I have met many trusted suppliers I consider as partners. My new book “Trade Shows from One Country to the Next” shares the venues, regulations, exhibit styles, and cultural differences for 45 countries. The info for each country chapter in the book was provided by local experts from the regions.
Recalculating your thinking when exhibiting from one country to the next is key to achieving sales success in each country. The theme of the book- there is no right way, there is no wrong way, there is only a different way. Being sensitive, and recognizing what is different, and why, will insure success and will keep you from unexpected surprises”. Connecting the world with face to face business communication styles will cultivate our mutual desires for positive branding and increased sales on a global basis.”