Educational
Books
Two Books to Open your Eyes to the World of Trade Show Marketing
The Invisible Industry
The Evolution of Trade Shows
By Larry Kulchawik
A Trillion Dollar Secret!
The convention and business events industry is a powerful economic engine, creating millions of jobs, billions in tax revenues, and hundreds of billions in business sales. Written by two industry veterans, this book tells the untold story of how an “invisible” industry grew into a trillion-dollar global powerhouse fueling business success across America.
This groundbreaking book uncovers:
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The influence of World’s Fairs on U.S. trade shows.
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The innovations, brands, and technologies that created business empires.
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The rise of key convention center cities, venues, organizations, and suppliers.
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The game-changers who shaped the industry.
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The current landscape and future of trade show marketing.
Get ready to explore an industry that’s been flying under the radar for far too long – until now!
Book Awards
NABE Fall 2024
First Place
Best Business Book
2024 New England Book Festival
Second Place
Business Category
The 2025 Great Southeast Book Festival
First Place
Business
Amazon “Top New Release”
December, January and February
Amazon “Best Seller” List
Global Marketing
December, January and February
Pinnacle Book Award
December 2024.
Trade Shows From One Country to the Next
A guidebook to help recalculate your thinking when marketing in multiple countries.
By Larry Kulchawik
Trade Shows from One Country to the Next delves into international marketing differences, with a focus specifically on global trade shows. Rather than concentrate on details about marketing, this book focuses on the needed adjustments that need be made, physically and culturally, when presenting your products and services at an international trade show. Although dedicated to trade show design and regulations, much of the information in this book speaks to effective communication skills that are required when spending a week or less marketing your services abroad.
This book will not only appeal to exhibit managers, show organizers, venues and exhibit suppliers, but to those who market anything outside of their country of origin.
Effective communication is the key! There is no right way, there is no wrong way, there is only a different way! Understand and respect what is different, and you are on your way to success with international marketing.