Attached is an excerpt written by Bernard Rosenkränzer from Switzerland for a Quora blog. Bernard has spent much time in the USA and has...

I had a recent discussion with colleagues from Japan and Germany. The discussion was about exhibit design trends. Both felt strongly...

Exhibiting Abroad: Don’t Try to Pretend It’s the Same! tips for adapting your U.S. exhibiting strategies to the international stage By...

In 2012 I conducted a survey with international exhibit suppliers from around the world. The findings were presented at the EDPA ACCESS...

I&D Expectations in the USA In my book- Trade Shows from One Country to the Next I address the differences when exhibiting from one...

I had attended an LPGA golf tournament held near my home in a Chicago suburb. The professional ladies golf tournament was called the UL...

Definition of a Trade Show: An exhibition for companies in a specific industry to showcase and demonstrate their new products and...