Larry KulchawikOct 10, 20186 minAmerican PerceptionsAttached is an excerpt written by Bernard Rosenkränzer from Switzerland for a Quora blog. Bernard has spent much time in the USA and has traveled the globe....
Larry KulchawikOct 9, 20183 minExperiential: An Old Concept Revisited I had a recent discussion with colleagues from Japan and Germany. The discussion was about exhibit design trends. Both felt strongly about the concept of cre...
Larry KulchawikJan 15, 20184 min8 Tips for Adapting your Exhibit to Work InternationallyExhibiting Abroad: Don’t Try to Pretend It’s the Same! tips for adapting your U.S. exhibiting strategies to the international stage By Larry Kulchawik The bi...
Larry KulchawikJan 15, 20184 minShow Organizers meet International VenuesIn 2012 I conducted a survey with international exhibit suppliers from around the world. The findings were presented at the EDPA ACCESS meeting that year. Th...
Larry KulchawikJan 15, 20184 min I&D Expectations for International SuppliersI&D Expectations in the USA In my book- Trade Shows from One Country to the Next I address the differences when exhibiting from one country to the next. A po...
Larry KulchawikJan 15, 20183 minCompeting in a One World MarketI had attended an LPGA golf tournament held near my home in a Chicago suburb. The professional ladies golf tournament was called the UL International Crown, ...
Larry KulchawikJan 15, 20185 minWhat's a Trade Show?Definition of a Trade Show: An exhibition for companies in a specific industry to showcase and demonstrate their new products and services. Generally trade ...
