Expo Industry Associations. by Larry Kulchawik  A recent trend, that all associations are addressing, has been “how to effectively expand...

Did you Learn about Trade Show Marketing in College? I can’t tell you how may times I have cited the CLC (Convention Liaison Council)...

Trends and Predictions Sometimes Do Come True! Every decade or so, I try and purge through documents I have saved to one day put to use....

Definition of a Trade Show: An exhibition for companies in a specific industry to showcase and demonstrate their new products and...

Did you Discover the Exhibit Industry? Or did it Discover you? I recently read an article about how most of us working in the trade show...

As the world rapidly continues to grow as a single global marketplace, it is critical to keep the global marketplace vibrant and...

Exhibiting Abroad: Don’t Try to Pretend It’s the Same! By Larry Kulchawik The biggest mistake that U.S. companies make when taking their...

What is your Legacy? The term “Trail Magic” was introduced to me by my son Peter when he completed a seven month hike on the 2700 mile...