TRADE SHOW MARKETING EXPERT & AUTHOR
53-Year Industry
Veteran
Two acclaimed books uncovering the trillion-dollar trade show industry — from the evolution of exhibitions in America to international exhibiting across 45 countries.
International RFP template, industry articles, and five decades of
hands-on experience in exhibit design and global marketing.
53 Years
Industry Experience
EDUCATIONAL BOOKS
Open Your Eyes to the World
of Trade Show Marketing
Featured in CEO Magazine!
NEW
3RD EDITION
INTERNATIONAL TOOL
International
RFP Template
It is not what you say, but what you mean that matters! This template helps you communicate clearly and avoid time-consuming questions when requesting trade show exhibit services from suppliers outside of your country of origin.
Complete Template
Asks all the right questions for requesting exhibit services internationally
13 Languages
Key exhibit industry words and terms translated for clear communication
Universal Format
Works for design, build, rental, or installation services requests
Developed by Larry Kulchawik and gifted to IAEE (International Association of Exhibitions and Events).
INDUSTRY RECOGNITION
Awards & Recommendations
EDPA
Hazel Hays Award
Acknowledgement of contributions to the US Exhibit Industry
EDPA
EDPA President
Led the association and launched the first master's degree program in exhibit design at FIT/NYC
IFES
Roger Taurant Award
Acknowledgement of international contributions to the exhibit industry
IFES
IFES President
First EDPA Ambassador of the Year Award 2001
Amazon Reviews for The Invisible Industry
MEDIA
Podcasts & Interviews
Video Podcasts
Audio Podcasts
ABOUT
Larry Kulchawik
Larry Kulchawik has dedicated his entire 53-year career to exhibit design and exhibiting services at trade shows, both in the USA and internationally.
While earning a degree in Design at Southern Illinois University, Larry had the privilege to study under Buckminster Fuller. Geodesic Domes and Spaceship Earth concepts influenced his thinking regarding international design and cultural differences.
He has worked in management for three leading exhibit companies in the USA, focusing on international trade show marketing. He served on the boards of CEIR, OSPI, and World Trade Center, and as president for both IFES and EDPA.
As EDPA president, he helped launch the first master's degree program in exhibit design at FIT/NYC and led the task force that created UL2301 — safety standards for building and installing trade show exhibits.
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1971
Started career in exhibit design & fabrication
1997
EDPA President
2001
First EDPA Ambassador of the Year
2004
IFES President
2015
Published 'Trade Shows from One Country to the Next'
2025
Published 'The Invisible Industry'