Larry KulchawikJan 17, 20184 minUS Discovery of International Trade ShowsOver the past 10 years, there has been a fast moving trend toward international trade shows for exhibiting companies as well as exhibit...
Larry KulchawikJan 17, 20183 minA Single World MarketMost of the significant world trade show events take place in five countries-Germany-USA-Italy- France-China - per UFI research. These...
Larry KulchawikJan 15, 20184 min8 Tips for Adapting your Exhibit to Work InternationallyExhibiting Abroad: Don’t Try to Pretend It’s the Same! tips for adapting your U.S. exhibiting strategies to the international stage By...
Larry KulchawikJan 15, 20183 minBuilding your Brand through International Trade ShowsFor US companies, taking steps to build your brand and expand market share in North America continues to be a challenge. Depending on...